Eastern Innovation and Cooper IP Webinar:
IP Essentials for Innovation, Protecting Your Business Ideas and Avoiding Costly Mistakes
In November, we co- hosted a webinar “IP Essentials for Innovation: Protecting Your Business Ideas and Avoiding Costly Mistakes,” led by Allira Cundy, Chief Executive Officer at the Eastern Innovation Center, and presented by Michael Cooper, Patent & Trade Marks Attorney and Director of Cooper IP. The session gave participants a clear understanding of how smart IP decisions can safeguard innovation and strengthen business value.
During the webinar, Michael explored the most common IP traps that catch businesses off guard and shared practical ways to avoid them. Topics included:
Trademark Traps
- Common mistakes that lead to rebranding or disputes
- Importance of early checks and choosing the right classes
Patent Pitfalls
- Debunking the “10% myth”
- Understanding how infringement is actually assessed
Real Case Studies
- Scoot Boot – IP protection success
- Wins and losses from Australian businesses
- Practical lessons on planning and timing
International Protection
- What to consider before exporting
- How to protect your brand and products overseas
Cost-Effective IP Strategies
- Where startups should prioritise their spend
- Simple steps to build a strong foundation early
Key Takeaways
- Strong IP ownership can significantly increase business value
- Patents add strategic value when used at the right time
- Having a clear IP strategy keeps you ahead of competitors
- Avoidable trademark errors can cost businesses thousands
As innovation continues to shape the Australian business landscape, understanding your IP rights has never been more important. If you’d like personalised guidance on protecting your innovations, we offer a complimentary 30-minute patent and trade mark consultation. Click here to book an initial appointment with our team. If you would like a copy of the webinar recording please call on (03) 7037 3489 or email [email protected].
A snippet from the webinar presented by Michael Cooper
